Almost two months after the launch, and the platform is already completely different.
What started as merely an analysis tool is now a complete social media management platform.
The platform now covers every step: from the conception of an idea, its approval, the production and scheduling of posts, the analysis of results, to tracking the conversions generated.
This transformation comes after extensive conversations with users and a deep dive into product analytics, which made one thing very clear:
1. Raw metrics are useless.
Most of the data we have across different networks is raw by itself—lacking comparative analyses, whether against previous periods or market benchmarks.
It is therefore up to Vearta to provide you with access to these historical comparisons and analyses based on your individual results, so that you can truly distinguish growth from mere noise.
2. There should be few metrics, but with great depth.
When we first launched, I was proud of having a huge number of blocks and metrics, but the truth is that, for the day-to-day use of a manager, very few metrics actually matter.
People prefer to have 4–5 metrics with significant depth (geographic segmentation, by gender, etc.) rather than 10–12 more superficial metrics—even if those were exclusive to Vearta.
3. Everything should lead to sales.
It became very clear that the platform is more attractive to those who sell organically through social media.
Not that other types of users—for example, creators who sell advertising—don’t use the platform. However, those who sell products directly to the end consumer tend to base their decisions more frequently on data, and this is reflected in how intensively they use Vearta.
The natural next step, therefore, is to empower users to convert these followers into customers, because for them it’s not enough to understand what drives their growth—they need to know how to translate that growth into sales.
And that’s where we will focus our resources in the coming months. Vearta is destined to be, above all, a platform that brings together a range of tools for those who create, analyze, and sell—the famous social selling.
We need to reduce the difficulties of using social media as a sales channel and propose an intelligent way to manage them.